Fundraising Fundamentals for African NGOs

Description

This course provides a comprehensive survey of the fundraising landscape available to African NGOs. Learners will explore the full spectrum of funding sources: institutional grants from bilateral and multilateral donors, individual giving (including diaspora communities), corporate partnerships, and earned income models. The course goes beyond theory to help learners assess which channels are most appropriate for their organisation's size, stage, and mission. It also covers donor stewardship – the art of building lasting relationships that go beyond transactional giving. By the end, learners will be able to compare major fundraising channels, assess their suitability for their organisation, draft a simple one‑page fundraising strategy, and understand the fundamentals of donor stewardship. This is an essential foundation for anyone responsible for resource mobilisation in an African NGO.

What will you learn

• Compare major fundraising channels available in Africa – grants, individual giving, corporate, diaspora, and earned income.

• Assess which channels suit your organisation's size, stage, and mission.

• Draft a simple one‑page fundraising strategy with clear targets and actions.

• Understand donor stewardship basics and apply them to retain and grow donor relationships.

• Analyse the advantages and disadvantages of different funding sources.

• Identify emerging trends in African philanthropy, including digital and diaspora giving.

• Develop a diversified funding plan that reduces risk and increases sustainability.

Requirements

Reviews